Cesar Perez Veliz

cesar perez veliz headshot

I am an altruistic web designer that thrives on the impermanent beauty of nature. I am always gathering and analyzing information to formulate ideas that influence my work. I have an eye for simplicity, details and usability. Born in Ecuador, I moved to Minnesota at the age of 12, where I learned to speak English. Nature and art have always influenced my life.

Minneapolis Geological Society

Web Design

The website I created for the Minneapolis Geological Society (MGS) targets a large audience including educators, students, and geology fanatics. In addition to presenting a vast amount of information, my priority was creating a colorful, high contrast, and visually appealing website. Together, the client and I established priorities for the website including strong branding and links to social media to increase recognition of the society and maximize page visits. Additionally, an extra challenge I took on for this website was to create a logo for MGS. Creating the logo helped me understand the importance of strong branding in a business.
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Animal Folks Minnesota

Web Design

Rebranding the Animal Folks of Minnesota website was an interesting project due to the nature of the website content. The foundation deals with the topic of animal abuse, and creating a website which made people want to educate themselves and donate to the cause was vital. Besides education, the client’s main goal for the website was to increase visits and increase donations. By including lighter imagery which evokes positive feelings in the audience, the client and I believed potential donors would be more inclined to give.

MCTC Apparel Technologies

Web Design

The Minneapolis Community and Technical College Apparel Technologies Department hosts an annual runway showcase for the works of their graduating students. For this year’s show, my client was interested in a modern look which would contrast traditional websites. Featuring a video from the department as the only subject on the front page was a way of highlighting what the department embodies. Minimalism was my focus on the website as it would help highlight the work of the graduating students. This website truly embodies my work, as the only client-driven aspect of the website was the color pallet featured through the website.

cesar perez veliz portfolio piece 3

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