Cass Hoverson

Cass Hoverson Headshot
I am a freelance designer specializing in branding and publication design. I enjoy integrating various forms of media that I have a background in to create a unique solution. After gaining applicable experience from my internship and freelance work, I am eager to venture out in the graphic design field to find work that will allow me to stretch my skills to the limit.

Take Care Tampons

Package Design

Take Care is a tampon brand that I created for a school project. The brand is focused on providing 100% natural products for their consumers. To carry out the brand, I created the package design, tampon wrappers, website homepage with 4 additional pages, a social media ad, magazine ad, directory, and a period journal.

Hoverson-portfolio-1

Minneapolis Downtown Improvement District Internship

PRINT DESIGN, BRANDING

I was fortunate enough to be hired on Minneapolis Downtown Improvement District’s team as their graphic design intern to help them with their company’s rebrand. Using the company’s new brand assets, I designed everything from flyers, brochures, large-scale window clings, automobile vinyl appliques, pocket maps, pop up tent decals, and business cards. This particular piece was their pocket map of downtown Minneapolis. I included facts, transportation information, and I reserved a space at the top to promote the work of their Ambassadors.

Astrology Today

PUBLICATION

Astrology Today is a magazine I created for a school project. In total, I created the name, logo, color palette, graphics, and copy. I chose to design a magazine centered around astrology because it is one of my interests. The original issue I created was all about Mercury and how it affects each person depending on what element their Mercury is in. This project is complete with a cover, 2 page spread, jump page, advertisement, and a website homepage.

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