Ashley Wiermaa

ashley wiermaa headshot
My name is Ashley L. Wiermaa and I am a Minneapolis-based Graphic Designer and Visual Artist. Since November 2017, I’ve been working as a graphic designer at Bullseye Media in downtown Minneapolis. In addition to my career at an ad agency, I have my own brand of greeting cards and wrapping paper called Painfully Cute. I am also a practicing artist, showing in galleries around the Twin Cities.

Painfully Cute

Cards and Wrapping Design

Painfully Cute is my personal brand. The brand is mischievous and adorable. This campaign includes greeting cards, wrapping paper, and playing cards. There are mockups of the greeting cards, wrapped presents, packaging of the playing cards, and the Painfully Cute website.
ashley wiermaa portfolio piece 1
ashley wiermaa portfolio piece 2

MCTC Fine Arts Exhibition

Advertising Campaign

This campaign was to advertise the MCTC Fine Arts Exhibition show for two graduating students. They wanted to have a modern design that would showcase their artwork without competing with it. I used clean diagonal lines in a bright color to portray the idea of paint dripping, and create movement throughout the design. I then used a bold sans serif font for the title to display the information while complementing the complex photographs of the students work. This campaign included a poster, large banner, and a postcard.

Shop Long Lake

Advertising Campaign

The city of Long Lake wanted to advertise that their shops were open during the busy construction season in the summer, and attract customers in. This started with creating a “Shop Long Lake” logo using their city logo and font. I created a shopping bag logo that incorporated their colors, font, and existing logo. I then used the color pallet and incorporated a water color design to create a high-end, yet small town feel. Long Lake needed a bi-fold directory map, window fliers, and bus stop advertisements.

ashley wiermaa portfolio piece 3

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